The search engines (like Google) are the first step. To build an index, every search engine sends out crawlers to gather as much information and content as possible from the internet. The search engine’s algorithm sorts through the index when a query is submitted to find the most important and relevant information in the search results, or search engine rankings.
SEO plays a crucial role in this. We can assist search engines in comprehending what is on your website, the benefits your company provides, and the connections you make to relevant keywords through optimization. It is the foundation that bolsters every aspect of your digital marketing strategy and drives organic traffic to your website.
However, major search engines are constantly adapting their strategies and algorithms to meet the increasing demands of users. As a result, it is critical for maintaining a long-term optimization strategy that benefits you and your business.